The magazine Teen Boss, styled as Teen Bo$$, launched in September 2017. Where Mizz, the tween magazine published between 1985 and 2013, proffered free keyrings and ran stories about teenage mothers, Teen Boss grooms its readers for a world where entrepreneurial ingenuity is considered an aspirational aesthetic.
Hot neon pink and yellow headlines – “Turn Your Piggy Bank Into Millions!” “How To Build Your Brand By Being You!” – are interspersed with perky photos of adolescent YouTubers. Its content reflects an obsession with cultivating profitable “side hustles” and personal branding aimed at turning selfhood into a commercial enterprise.
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